In the past twelve days, I’ve had the fortunate opportunity
to traverse the country and spend some great hours speaking in front of some
audiences that I’d never thought I’d meet. The audiences included a diverse
bunch, from my mentors, to a nun in full habit to camp directors, people I
admire and follow on Twitter to friends and colleagues. I’m so lucky to know
that at every stop along the way I was able to see light bulbs pop overhead
frequently of the attendees. I even had my own light bulbs ignited over a great
word or catch phrase I hadn’t heard before.
This even happened to me and made my day, week, month, year, life:
I inspired some buzz worthy moments with my eloquent
phraseology saying things like: “gift societies are dumb sometimes”, “if your
leadership doesn’t believe in thanking donors, get your resume together”, “donors
don’t thank themselves”, “your challenge this year is to thank your donors in a
way that doesn’t require a #10 envelope”,
“stop begging people to be philanthropic and thank the ones who are
instead”, “donors want access, information and experiences”, “donor relations
and stewardship are not synonymous, you can steward a gift, not a donor”. These
little nuggets of wisdom have been culled off of my twitter feed. I appreciate
each and every person out there who has helped me share the good donor
relations word. The question remains, we
have groups and groups of dedicated non profit fundraising professionals, eager
to learn, to take away one item that will make their conference experience
worth it. There’s no room for disappointment.
What happens when we return to our offices? Where does the
motivation and inspiration go? What happens to the buzz and hum of conference
excitement? DO we go back to our daily work and get lost in the grind? How do
we challenge ourselves not to let that happen? I think we start with one small
change and move upward from there. Set a goal with a tangible deadline and push
forward. So you have a notebook or iPad full of ideas, where do you start?
Start with the low hanging simple victory. Take one step forward with your new
idea. Have one meeting with the teams you need and build a mini task force.
Implement your idea, after all, ideas plus implementation equals innovation,
and make it happen! Then CELEBRATE! You did it, reap the rewards and be
thrilled that you did something about it. You have 60 days to get it done. When
you do it, report back here. Accountability is key. So for now, I want you to
tell me a new idea you’ve had in the last 30 days and list it in the comment
section below. In two months I’ll repost it to check in on you and see how you’re
doing. Do you accept the challenge? Great, now make it happen!!
Cheers,
Lynne
We are making a short, lighthearted, sincere thank you video from our scholarship recipients that we will email out with our new annual report this summer to everyone who donated to our college in the past year.
ReplyDeleteFrom something I picked up at the ADRP NYC Regional Conference, I'm sending a friendly reminder via email to my professional school community to use the full names of dedicated rooms/spaces in our building instead of just room numbers to ensure we are honoring our donors' commitments. I'm including a list of the names that should be used when referring to the rooms/spaces in communications to internal and external audiences.
ReplyDelete