Hello everyone! I know sometimes it seems as though I am
highly critical on this blog. I just want us to do our best, I promise. So this
week I am full of good news and best practices. I often speak a great deal
about innovative donor communications and my simple formula is that we need to,
"write brilliantly, package it
superbly, and to present it in a way that will captivate, thrill and
inspire" sound easy eh? What I'm really hitting at is that we need more
imaginative and courageous communications. And I have recently stumbled across
some gems I'd like to share with you. While it's true that these examples won't
fit all situations and populations, their courageous innovation is inspiring,
especially to someone who sees a great deal of pieces every day!
I received the following from Sandy Bosco one of my
followers and thought it was too good not to share: "Check out this email
I received a week after the Boston Marathon. Director Maureen Gallagher and her
staff artfully took a tragic and dramatic event and gracefully turned the
spotlight onto the positive, without sacrificing respect for those directly
impacted by the bombing. The man-hours they put in were obvious, but the
professionalism and compassion they displayed shined through." Kudos to
the Massachusetts Downs Syndrome Congress: http://myemail.constantcontact.com/Making-Sense-of-the-Marathon.html?soid=1102107208525&aid=TbZgOaKnfvI
I was recently in Texas and saw some of my favorite
people on the planet at the Stewardship Summit. The wonderful ladies from Cook
Children's hospital shared with me a new and innovative acknowledgment/impact
piece they're sending out. Scanning it here doesn't quite do it justice but its
the best I can do, these are simply brilliant in their execution and delivery!
Kudos Cook Children's!
Finally, I'd like to recognize a truly innovative concept
for an annual report. I read this on the CASE blog and thought it was
brilliant! The organization, Calgary Zoo used Instagram for their annual report here: http://instagram.com/calgaryzoo2012ar/
it is a dazzlingly beautiful story of a year in the life of the zoo and the
impact of gifts. It's very non traditional essence makes you feel like the zoo
is alive! I am thinking of doing a webinar or some conference session on impact
and annual reports that really are bet practice and innovative at the same
time. I hope to share that with you soon. For now, spend some time with these
pieces and let me know what you think. I'm always on the lookout for the good,
bad and ugly... So please send them to me!
Thanks so much!
Cheers, Lynne
Lynne, thanks for being an inspiration and keeping our feet to the fire! We are delighted you loved them!
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