A few examples of the good and the bad if you will. I give, and I give online. I don't write checks to nonprofits and I never have. Yet constantly nonprofits misunderstand my donations not only as a gateway to deluge me with solicitations, but a chance to deluge me with the WRONG kind of solicitations. Here is a photo of the direct mail I received in June and July from nonprofits asking for money:
My poor mail delivery person's back!! And do you see all the #10 envelopes in there? Yup, each and every one has a long letter asking me for a gift and an envelope hoping for a check I'll never send. They completely ignore my preference for digital communication based on my giving history. Such a shame.
But not all organizations are ignoring their donors. Check out these great examples of us listening to our supporters:
Wake Forest University wants to understand me better- What an enlightened approach!
And of course as usual, Charity Water stands above the rest. As a monthly donor to them for three years they are now changing their monthly giving program and are going to reach out to me personally to see how I want my donation to proceed. This is great and so donor focused.