It also starts at home. I firmly believe that everyone that works in advancement should be donors to their own organization. If you don't give, how will you understand the donor experience? I can't tell you how many important clues have been picked up by making employee gifts and understanding where we might have missed opportunities. So here are the things to consider about donor relations for fellow employees of our organization.
- How do we thank those that give regularly through payroll deduction? Are they a silent majority who is overlooked? What do you do special for them and also who is asking them for an increase on their gifts?
- How do we demonstrate impact to our employees beyond what we see in the day to day operations, remember not all of our employees see the good side of what we do or even understand it? Impact is the great equalizer.
- No one works in nonprofit to make millions of dollars, so given the limited means of our colleagues at times, how to we enhance the power of their giving? Have you thought about matching their dollars with someone from leadership or a donor who is tied to them directly? What percentage of your employees give? If it is beneath 50 percent, it's time for a revamp of your programming.
- Have you discussed planned giving with your employees? Talked about their legacy at your organization and showed examples of other legacy giving from employees? Show me someone who is like me who also gives back and I will model that behavior.
- Who at your organization do they admire? Who would be a great person to connect them with in order to demonstrate the power of joining the movement, the collective responsibility we all share to help lift our organization?
- Also please don't forget that donor relations is also part education. The more colleagues we imbue with a positive understanding of the power of generosity, the more they will spread that positivity to others. We don't need help with acquiring critics of fundraising, instead we need champions!