What does siloed behavior look like in fundraising? Let me give you some examples:
- Alumni offices declaring that they "don't fund raise" and not integrating with annual giving
- Annual giving and major gifts not collaborating together to share donors
- Thinking about communicating to donors and saying "we need to add an email to this effort"
- Bringing in donor relations and stewardship after a major gift is closed, sigh
- Not involving research professionals in discussions about our constituents
- Changing a giving reply device without coordinating the impact of the change with gift processing staff
- Holding onto donor contact information and not recording it in the database or keeping a separate list outside of the database
- Anytime a staff member says "those are my donors, I would rather you not contact them"
- Thinking that social media is an afterthought to a communications plan
This is all well and valid, but how do we break down silos so that our donors and our fundraising don't suffer?
- Realize and identify that they actually exist in your organization
- Once identified examine how these affect your donors
- Seek out leadership that encourage people to collaborate
- Identify opportunities for collaboration
- Form cross silo task forces to tackle problems from a variety of viewpoints
- Reward and incentivize collaborative behavior
- Take deep breaths and understand that the only one who suffers in silos are the donors, we owe them better