Now the folks at Purdue, my mom's alma mater has given me new inspiration. I'm an annual donor to their giving day and have been thrilled at the execution of their subsequent donor relations efforts, but this one is simple and takes the cake. We all know of the fad for adult coloring books happening and its correlation to relaxation, and now they have embraced it in a great communication. My stress relief is needlepoint, because coloring in the lines is so not my thing, but I just loved the novelty of this thank you.
Absolutely clever, right? And not difficult to do! Imagine if you were at an animal organization? Your donors can color animals! What about your mascot? Imagine sending a custom one of these to some of your top donors that were colored in by your students of their name? OMG the delight! Now some of you may not be as much of a fan as I am of these but let me tell you, in a world of long windy emails full of text and blah blah blah, this stood out among the rest! Kudos to the Purdue team for their creativity and risk taking. I took notice and so did others.
What novel new idea have you seen lately? Do you have coloring pages for your donors? How to you encourage them to have fun with their giving? I welcome your thoughts!