AGAIN, #1 Reason Why Donors STOP Giving: OVER-SOLICITATION!
Remember, in order to solicit again, we have to THANK donors and then tell them the IMPACT of their giving, if we ask them for more money before we do those 2 things, we've over-solicited them. This data makes an even stronger case for donor relations- Ask yourself- What is our ask to thank ratio at our organization?
Another important factor to consider is that MOST donors make giving decisions together as partners:
What insights were you able to glean from the study? What numbers stood out to you? What would you like for them to have asked this donor population? I look forward to hearing from you.