Last week, I outlined the giving experience while making over 30 gifts on #GivingTuesday. This week I want to close a circle for those of you who have been following along since last year's #GivingTuesday challenge. Here is the original post from last year.
This year, I wanted to demonstrate my experiences as a donor with each of the organizations I gave to. You won't believe some of them. You will find it hard to cope with the reality of the donor experience. But folks, here is the cold hard truth. We're missing it with our donors. We have to map out a year in the life of a donor once we make a gift.
Here is the spreadsheet tracking the non-profits activity since I gave.
I've been keeping track, and while our donors may not keep track as fervently as I have (consider it research) they do know how it feels. Imagine how it felt this year to be solicited by Heifer International 96 times in one year. That's a solicitation every 3.8 days. Wait, take a moment to absorb that.
The opposite is also true. I gave gifts to some organizations who NEVER contacted me again. Not one single ask, not a thank you, nothing. Their ask to thank ratio is off as well.
What does this say about us as a profession? No one is perfect, but we have a long way to go. Look at the University of Michigan, they did a great job, and others I support repeatedly do as well. But then look at places like Oxfam and Save the Children. It's borderline harassment. Some of you should be cringing now. Remember, donors don't understand the difference between a soft ask and a hard ask, nor should they have to. It's our job and our please to treat donors well, to make them matter and to help them understand the importance of their giving. When we finally realize that collaboration and the donor experience is what matters, we will have the best of times and donor loyalty for years. But what will it take for us to make this a reality? If it's data, I've got it. If it's something else, tell me what it is, but there's NO good reason to ask a donor for money every single week of the year. Like I said, you did what?
I would love to hear your thoughts on the spreadsheet and the results.