Last week, I told you about the trend toward shorter communications with donors, and eliminating lengthy pieces because donors lose attention to our pieces when we warble on. The other interesting takeaway for me from the Abila study was how donors respond to our thank you efforts vs. what we spend our time doing. Again, the personalized thank you note wins the day.
Check out these personalized videos I received on Twitter (click on them to play the video):
In 8 seconds, these students have transformed my day and the way I feel about my gift! How fabulous is this? Are you planning something like this for your giving day? The students are learning an attitude of gratitude and the donors feel like a million bucks! You see it's not about perfect video quality or making sure your "brand" logo is in the right place, it's about delighting your donor in a personal way.
This is something for you to aspire to folks. When I'm asked who's doing it well- they are! I hope you're inspired by their gratitude and seek to do this at your organization. Thoughts?