This is a wonderful guest post by this month's webinar presenter, Mary Solomons, a DRG Group member- Enjoy!
A year ago I
found myself suddenly single. As I
dipped my toe back in the dating pool after a 25-year absence I discovered
something: my development background
made me better equipped to date.
What do we
do as donor relations or gift officers?
We ask people to talk about themselves.
Tell me about your favorite campus memory? What made your hospital stay memorable? I would ask my dates to talk about
themselves, I’d use their name, and I’d remember facts from their online dating
profile (this is 2016 after all!) and ask related questions. I found I gave very good first date!
One man I
met had a passion for antique cars and brewed his own wine. For our second date I took him to the local
auto museum followed by a wine tasting—he pronounced it one of the best dates
he’d ever had. To me this was a no
brainer: I planned a day that was all
about him and what he liked. How was
this any different than planning a campus visit for a donor? Too bad he turned out to be utterly boring;
we never made it to date three.
Can you
answer these questions about your top donors?
·
Three adjectives to describe the donor.
·
What is their passion?
·
How do they spend their free time?
·
What is their pet peeve?
· What else in the community do they
support?
·
Where do they
travel?
·
What is their
fondest memory of your organization?
·
Who is their
favorite person at your organization? Least?
It goes
without saying that this information needs to be saved on your database.
I could draw
more corollaries
between dating and development work. Let’s start by no rushing things—this
isn’t speed dating
For a
lasting connection, it’s probably best not to go all the way on the first
date. How many prospect visits have been
soured by a gift officer making a big ask on the first visit, before getting to
know a donor and what makes them tick? A
date isn’t a meal ticket, and neither is your donor. Ask them for advice, to become involved, and
treat them as if they’re special because they are. I promise you, it will be the start of a
beautiful relationship!
Thanks so much to Mary for starting our new year off right! Have you found any correlatives between the two? Let's hear about them!
Cheers,
Lynne
Excellent analogy!
ReplyDeleteToo funny! And excellent questions to keep in mind when stewarding donors.
ReplyDeleteWonderful post!
ReplyDeleteLove it. Questions we should all know and love.
ReplyDeleteIt's true. I've had the same experiences--and used similar analogies! An excellent, fun piece!
ReplyDeleteI can relate!
ReplyDelete