When’s the last time you took a break from your work,
grabbed your phone and scrolled through social media, stopping on the latest
video of adorable puppies, kids, or something your eyes just can’t believe? It
probably happens to you at least daily. But when’s the last time in your
communications meetings at your organization you proposed doing a video instead
of another form of communication? Probably not daily.
Here are just some of the facts behind the amazing explosion
of video content in our world:
- YouTube has over a billion users, almost one-third of total internet users.
- 45% of people watch more than an hour of Facebook or YouTube videos a week.
- More than 500 million hours of videos are watched on YouTube each day.
- More video content is uploaded in 30 days than the major U.S. television networks have created in 30 years.
- One-third of online activity is spent watching video.
- An initial email with a video receives an increase click-through rate by 96%.
- Viewers retain 95% of a message when they watch it in a video compared to 10% when reading it in text.
- By 2019, internet video traffic will account for 80% of all consumer Internet traffic.
- The average user spends 88% more time on a website with video.
Have I made my case yet? We need to start thinking in
mobile, video and storytelling first, print brochures last. Do you remember a
particular video that moved you to act or touched your heart? Even look at the
news, when we see things on video it has triple the impact of just reading
about the story. Video makes it real. Video connects us to human emotion. Even
video without sound can be powerful!
But when I say video immediately nonprofits cringe and think
about budget, branding, and will it be perfect? We’re so obsessed with
protecting our images and brand we forget that sometimes the best video content
can be raw and unpolished and that donors aren’t judging us on our camera
angles! And video is not age specific! It works across all generations!
Join me for my video engagement webinar in a few weeks where I'll share my best tips and tricks of video engagement. You'll learn from
great examples and tragic examples of what to do and what not to do with video.
Open your mind, bring your puppies and babies and engage! Until then, I’ll be
distracted on Facebook and Instagram watching videos of puppies at work!
Cheers,
Lynne
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