"It's not rocket science"

As many of you know, it’s really important to me to consistently move forward the profession of relationship building. In our world of donor relations, we are often seen as the bridge between the donor and the organization.  I can tell you that lately I’ve heard a great deal of feedback on the role of donor relations in an organization and that, combined with the data from the Pulse of donor relations survey tells us that the role is constantly shifting. It’s changing for the better but there still remains a large gap of understanding exactly what it is that makes up the donor relations profession.

 I can tell you that far too often I hear fundraisers, peers and others proclaim that not only does donor relations make complete sense for their organization, but that it’s not “rocket science”.  Sigh.

As I remain calm when people mention this to me, the following thoughts often run through my mind:

• ·      Doing the right thing isn’t rocket science but so many seem to struggle with it as well
• ·      No one says this about making the ask, when if prepped by proper donor relations, is no where near heart surgery either
• ·      It may not be rocket science, but only rocket science is, now isn’t it?
• ·      Have you ever seen donor relations gone wrong? Uhm, a little rocket science can’t fix that
• ·      $%$%#&^(#$&@#(& (that’s how I really feel)
• ·      So no one has ever explained to you exactly what donor relations is, huh?

It is our duty, honor and privilege to educate others about our profession, but first we must know exactly where we’re going and how to get there. It’s our job not only to educate others but also educate ourselves about the power and dynamism of donor relations.  The impact that great donor relations can have on an organization is nothing short of powerful.

What have you done lately to help educate your teammates and peers? How do you answer the notion that it’s not “rocket science”?  Is donor relations a part of your onboarding process for new employees? Is donor relations a visible and central part of the development operation?  If you don’t have answers to these questions, go out and get them.  If you do, post them below or share them in our LinkedIn group, now with over 1000 members!

The onus lies within us to educate others, to push our profession forward and to answer the call of a profession passionately. If you don’t have passion for the work, there are other ways to spend your days.  Me, I’m going to stay in the relationship business and serve as an advocate and ambassador. I hope you join me.

Cheers,

Lynne