Let's face it, it's 2015. The folks that support us live out there in the modern world, humming along, with devices in their hands, on their wrists, and screens everywhere they turn. Yet many of us in the charitable sector are stuck in an analog age. We covet print, love long forms and cling to traditions that keep us mired in the past. Sometimes, we even heavily invest in old versions of technology even though others have zoomed past. Think Betamax, laserdiscs and Walkmans here. All great for their time but surpassed long ago. They're now considered vintage, and so are our communications, is this a compliment or a statement?
It's time for us to think boldly, move forward and communicate in the ways of now. We must think mobile, digital and social first, or at least right alongside the analog versions of the world. Please don't mistake my urging for an abandonment of personal touches and thoughtful efforts written in beautiful handwriting, I'm just saying let's change the way we think about communicating with those we are the closest to.
Adapting allows us to stay ahead, it's a competitive advantage and the ability to re energize our efforts. Think of it this way, everyone else is adapting to modern culture, and we still are refusing to recognize that not only have donors changed, but the environment in which we and they live has changed as well.
How have you embraced modern technology and changed the way you communicate with your donors? I would love to hear about it.
Cheers,
Lynne
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