Tuesday, July 7, 2015

Pulse of Donor Relations 2015 Survey Results are in!

The data is in and it's good news for the profession of donor relations. Our scope continues to increase, there are more and more positions available to us and our partnerships with front line fundraisers are becoming stronger than ever before.

The new 2015 pulse of donor relations survey whitepaper can be found here. Please download it and share it with your colleagues and leadership. It is the only quantifiable data study in our field and continues to be not only statistically significant, but also a profound measure of the depth and breadth of the work that encompasses the four pillars of donor relations.

A few highlights:

The use of an honor roll or listing of names of donors has significantly decreased in the last two years.
We have come a long way in donor relations, but we still have more work to do in order to be seen as strategic partners. These numbers have not changed much since 2013. We need to have a strategic plan and comprehensive policies in order to move our organizations further forward:

Here is some good news coming in, our leadership understands a culture of gratitude and philanthropy and we are growing positions more than ever:

What was the data in 2015 that stood out the most to you? What questions would you like asked in the 2017 version? How can we help each other improve? Thank you to everyone who participated in the study, without your contributions, it doesn't work, I am very grateful.



  1. Great work! This is wonderful information to have.

  2. This is great information, very helpful to have. How many people were surveyed?

  3. Whitney FranklinJuly 7, 2015 at 2:38 PM

    Looking forward to diving in. Thanks for all of your work on this!

  4. Good stuff, Lynne. And wow - over 3,000 responses!