It's Friday. As I write this I'm keenly aware that many of us are just so happy we survived another week. But wow do we have the greatest profession ever! What can you do to shake up your weekly routine? How can you integrate gratitude in your entire fundraising operation? Want to show your donors they matter? Try this:
Begin every Monday and end every Friday by calling, emailing or writing notes to donors just to say thank you.
Yup. I said it- block your calendars and get to work. I'm not asking for an entire gratitude journal or a novel here. Just 20 minutes twice a week to not only remind you why you do the work you do and who is behind our success, but also time for you to focus on what's important. As much as we think donors obsess over our communications and scrutinize every effort, we're missing out on the opportunity to wow them at every turn. When's the last time you received a pure thank you that was unexpected and delightful?
I'll give you an example of unexpected and fun. I'm here in NYC at the Kimpton, my absolute favorite favorite of hotels to stay in and I go to my boring old closet to hang up my dress- BOOM! Inside the closet on the wall, I see this:
This unexpected little diddy made me laugh, made me take a photo and share and also made me think. What have you done in your fundraising life that has made a donor take a photo of it and share it with others? I can tell you it's probably not your annual report or latest solicitation. They would share the unexpected and the novel, they would share your word on genuine praise and gratitude.
When you're looking for motivation on a Monday morning and need a kick to remind you that your week wasn't so awful, motivate yourself with gratitude to donors! Go out there and thank a donor this afternoon!
I would love to hear your thoughts on how adding gratitude to your day and week routine brings you joy!