Reaching your donors is harder now than ever. Donors are constantly inundated with ads and noise. Thing of the amount of mail we get on a daily basis, be it in your physical mailbox, your email box, your social media messengers. Then think about the passive media you consume from TV commercials to ads in airports to decals on cars and the like. So in all of this noise what stands out? Personalization and customization always wins the day. In addition we also know that video is the current most consumed part of media out there right now. I've spoken about it before at length in blogs and presentations but now I want to present you with an even better solution!
Imagine your donors receive an email and not only is the subject line personalized to them, but the contents inside have been created just for them. It's a personal, custom video recorded just for them by the recipient of their generosity. That's what the fine folks at ThankView make possible each and every day. It's one of the most exciting developments in gratitude I've seen in years. You create a custom envelope and design to send the donor, see my personal video stationery here:
And then when the recipient clicks play, they receive a custom video filmed perfectly for them. Some of my clients and friends have been trying out the software with amazing results. Think about 80% open rates and 90% viewing rates for the videos inside. and the software is so easy to use and affordable- and because you're a friend of mine, you receive 20% off of your package when you tell them my name.
**Thanks to one of my astute readers for mentioning this sounds like a commercial. I am happy to say I never receive any payments or incentives from ANY company I showcase on this blog and am just trying to bring you the latest and greatest in gratitude!**
For those of you in higher education, imagine your scholarship recipients thanking their donors in a custom video that is easy for them to film on their devices and that the donors swoon over when they receive them! Or you could use the software to send an email invitation that's actually a video for a special event. How about having a great video made for your helpful volunteers? Or on your next giving day, have your students record custom videos for anyone who gives online that day- The possibilities are endless.
I constantly say that we need to create more video content for our donors. This allows it to be easy and affordable for any type of organization to have video content that is custom for their donors on demand. Wanna give it a try? Contact them and explore the possibilities. Have you used a software like this? What do you struggle with in video and custom messages to donors? I would love to hear your thoughts!