We
have the good fortune to work every day with generous individuals. All
who have decided to give to us. Many of these folks earned their money
through hard work and perseverance. Some of these generous souls are
entrepreneurs. I was reminded recently that the word entrepreneur
actually translates to "bearer of risk". These folks at one point took a
risk on themselves, on an idea on something that wasn't yet concrete
and leapt. They also did the same when they gave generously to our
organizations. Out of the millions of nonprofits they chose yours, they
may have given more than was comfortable or struck out to support a new
initiative.
And
what did we do? We did more of the same. We have the opportunity to
work with brilliant entrepreneurs and these bearers of risk have such
high hopes for us. But most of our organizations are so risk adverse, we
behave like hamsters on a wheel. This mindset is in direct
contradiction to what they want, desire, and value. When will we embrace
the non default position and move ourselves into a calculated risk
culture? I'm not asking to break all the rules here, but gosh wouldn't
it be nice to see us not produce a "newsletter" all about us and instead
an email with stories of impact of those generous donors?
Maybe
it's time for a revolution, maybe it's time to take small steps to let
donors know that we aren't just behemoths of past tense. Let's take one
thing as an example, go pull out your business card. Does it have a fax
number on it?
REALLY?
When's the last time you received a fax that
wasn't a vacation offer for a timeshare? You see, this is just one
symptom of the problem. We don't change because we're not forced to. But
entrepreneurs are constantly in flux, looking for the better solution,
seeking out opportunities to improve and excel, if for no other reason
than the bottom line.
Wanna
see a good idea die? Assign it to a nonprofit task force or committee.
It will come out sterilized and somewhat morphed but won't spark large
enough to light a match. Take a risk, be bold! When's the last time you
met an innovative entrepreneur who said "The success of my company and
ideas is directly tied to a decision made by committee". Or the classic,
"I'm successful because I just kept doing the same thing year after
year." Nope. Doesn't happen. Innovation relies on a certain amount of
risk. Aren't your donors worth you taking a leap for? What's a crazy
good idea you're desperate to implement. When will you stick your neck
out for your donors and say, today, we do it differently? Your donors
are waiting.
I would love to hear about your risk taking and how you've been entrepreneurial in your work.
Comment below about how you've done it or the challenges you face from those who are risk adverse!
Cheers
Lynne
Thank you Lynne! Wow, you always get me thinking and "responding to ACTION" to do things in a different and fresh new way. This article "Death By Sameness" stopped me from sending out our newsletter this morning; and provoked me to rename the articles in it called "Good Report - Read Bryan's Story of Loss and Hope" to rename the article giving attention to our donors; who are the REAL ONES making these stories of hope a reality. Thank you Lynne for what YOU GIVE!
ReplyDeleteAnother great article. However, my institution (a museum) still does receive faxes now and again :) We received one yesterday from a donor who chose that way to send his feedback about a gift.
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