This behavior is wrong. You sent me a Thanksgiving card with an envelope in it? You sent me a survey telling me how much you value me and my opinion, then when I completed the survey, sent me to a link asking me for $5000? What gives, fine people in nonprofit land? I picked three of these but I have a stack of over 20 thasks I've received in the last two months. What if we did this in our everyday life? A guy holds a door open for me, I say thank you then immediately follow him around town and stand behind him waiting for him to do it all day? Someone gives you a present for your birthday and you in the thank you note tell them that Christmas is coming and they shouldn't forget you on their list? Whaaaaaat? If you wouldn't do it in your daily life, why is this ever acceptable in your relationship with a donor?
Folks it's time we took a stand against this vile behavior. Is your organization thasking? Time to find out and put some energy into stopping it. I've heard all sorts of excuses for doing this from nonprofits:
It's a convenience so they can make their next gift-
It works, we get in donations this way-
If we don't ask them, they won't give-
A vendor told me it works-
Look at your retention- is it under 50%? If it is, oversoliciation and thasking is a key answer. Look at your soul- is this how you want your donors to think of you? Look at how you feel when you see these- does it make you feel warm and fuzzy inside or like someone is trying to fool you?
Let's hear it- are you pro thasking, or against it? Send me your examples, your thoughts and your attmpts to kill this disturbing practice. I can't wait to hear from you.
It's time to take a stand. On behalf of our donors, kill the thask.