Tuesday, November 22, 2016

Giving Gratitude- The BEST Fundraising Job!

At this time of year, many of us are focused on the things we are fortunate for. One of the things I am most fortunate for is my career. I have the opportunity to travel and share the unique mission of gratitude with those near and far. Fundraising is a wonderful profession, donor relations even more so.  When the endowment reports get you bogged down and the thesaurus runs out of good words for generosity, think about the fact that you are playing not only an important role in the world of fundraising, but also an important role in the life of your donor and the world as a whole. You are expressing gratitude and telling donors the impact of their uncommon generosity. Your thank you note might hit someone's mailbox on the day they need it most.

Don't think in terms of numbers and dollars here people. Think about giving souls and generous spirits. If 35% of the population doesn't ever give, no matter the cause and need, our joy is spent recognizing the heart of those who are ever so generous. Think about those extraordinary donors, those that have the courage to make their first gift to your organization. Or those special folks that venture, even when times are tough, to double their donations. Or those very special rainbow unicorns, donors that have been giving constantly for years and years. Find them, seek them out each of these special snowflakes and thank them for their spirit, for their heart and for sticking with you and having the courage to give. Treat them well and personalize their communications. they will come back again and again.

If you're not having so great of a November, and many of us are still struggling with this month, take some time out to give gratitude. It changes your perspective on the world, reminds you just how many good people there are and how much they deserve your praise. Think about also your team, those folks who stand by you and your organization through the good times and the stressful ones. Have you thanked your gift processor today? Remember these folks are the backbone of your organization and are already feeling overwhelmed, even before the end of the year gifts begin pouring in. These folks deserve our praise and generosity. Go help out for a few hours there and your job will be transformed. Help open the mail and watch the generosity pour in. You will be reinvigorated in your purpose and your plan.

I hope you have a great end of year season and remind you to do something wonderful for yourself and others. I'm compiling my list of organizations to give to on Giving Tuesday. If you would like yours added, please comment below and I will make a gift.

I am so thankful for each and every one of my readers and attendees. Without you I would not be able to live my dream and give gratitude.



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  2. Great article at the perfect time of year! Thank YOU for being an inspiring force in the fundraising field!
    Visiting Nurse & Hospice Care of Santa Barbara would be so grateful for a Giving Tuesday gift from you to help spread compassionate care to others when they need it most. If you would like to support our organization, you can visit our website at www.vnhcsb.org.
    Thank you!!

  3. Thanks for keeping us focused on gratitude. -Atlanta Ballet

  4. Loved your presentation @ AFPCongress!! Thank you for sharing your awesome message Lynne!!! You rock!!!!